WIN UP TO $1,000!


The We Are The Cure – High School Video Contest is designed to give students currently enrolled in an eligible metro Atlanta high school, the opportunity to develop a video to encourage their peers, local community and the overall Black community to join the Be The Match Registry®.


Be The Match manages one of the largest marrow registries in the world. For patients diagnosed with sickle cell, leukemia, lymphoma and other life-threatening diseases, a bone marrow or stem cell transplant (from a genetically matched donor) may be their best or only hope for a cure. However, seventy percent (70%) of patients do not have a suitably matched donor in their family. As a result, these patients turn to Be The Match in the hopes of finding an unrelated, life-saving match.


Unfortunately, Black and African American patients only have a 23% chance of finding a match by ethnicity on the Be The Match registry. To help more Black and African American patients find their cure, more Black and African American donors are desperately needed. Of the 22 million people on the registry, only 4% are Black. Every person who joins the registry gives patients hope for a cure. In essence, the cure for these diseases can be found within our own communities.
We Are The Cure.


Entrants must create an original video, not to exceed 60 seconds (1-minute) in length addressing either of the following themes:


Why African-Americans should join the Be The Match Registry?
Why I will join or why I have joined the Be The Match Registry?


The We Are The Cure - High School Video Contest will open for submissions on February 1, 2021. The deadline for submissions is April 9, 2021 at 11:59 PM.

All video submissions will be under review April 10-23, 2021.

The contest winners will be contacted and announced by April 30, 2021.

Video Requirements

The video must:
Be appropriate for all ages.
Be in English.
NOT contain any profanity, nudity, or offensive content.
NOT contain any content that denigrates any race, disability, ethnicity, sexual orientation, religion, national origin, or other orientation or classification, or otherwise constitutes hate speech.
NOT contain any content that denigrates or disparages the Be The Match’s brand or entity.
NOT contain images/videos/sounds/music that are copyrighted or which the Entrant does not have legal rights to use for public or commercial purposes.
NOT contain any copyrighted material (music, images, etc.) or trademarks (company names, logos, brands, etc.), or infringes the intellectual property rights of any third party, unless you own or have a license to use the material for this contest.
Written permission must be obtained and provided upon request for all copyrighted or trademarked materials.
Address the contest theme and must not have been submitted to any other competition or contest or have received an award prior to submission as an entry in this Contest.
NOT be filmed in an unsafe manner that jeopardizes the safety of the Entrant, other people participating in the video, or the public.

The video may include other people, but Entrants must have permission from all individuals who appear in or are mentioned in the video to use their name, voice and/or image. If they are not willing, please do not use them in the video. Entrants submitting videos without such rights being granted will be disqualified.

Only one (1) video submission per person is allowed.

Technical Requirements for Video

The uploaded video should not exceed the maximum of 50 MB file size and should be limited to the following formats: MOV, WMV, MP4, MPEG.

Entering the Contest

Create an original video not to exceed 60 seconds in length addressing the required topic.
Complete the online registration form. Form to be posted on February 1, 2021.
Include your video link during the contest submission period. Please ensure that the downloadable video and/or viewable video link remain viewable during the remaining portion of the Contest period if posted to a site like YouTube. Videos must be available for access freely (without a password or any other restrictions). Be The Match is not responsible for any videos that are lost, damaged, or that do not upload properly.
Submit the online registration form and video link to with the subject line: We Are The Cure – High School Video Contest Submission.

Judging Criteria

Be The Match reserves the right to reject, approve or remove any video for any reason, in Be The Match’s sole discretion, including but not limited to videos that negatively affect Be The Match’s relationship with its end users or that promote content, services, or activities, contrary to our position, interests, or philosophy. No illegible or inaudible, incomplete, forged or altered videos will be accepted.

Videos submissions will be judged on:
Message clarity and relevant
Motivation and inspiration
Overall impact

Announcement of Winners

Winners will be contacted via email. The winners will have 5 (five) business days to claim their prize. In the event of a failure to claim or other ineligibility, alternate winners will be selected. Each entrant selected as a potential winner must comply with all terms and conditions set forth in these Official Rules, and winning is contingent upon fulfilling all such requirements.

Prize Details

Entrants will have an opportunity to win at three (3) levels.
First Prize Winner – $1,000 gift card (Quantity:1)
Runner Ups – $500 gift card (Quantity: 2)
Honorable Mentions – $250 gift card (Quantity: 3)
Prizes are non-transferable, nonrefundable, not redeemable for cash, and may not be sold. No cash or other substitution may be given, except Be The Match reserves right in its sole discretion to make a substitution, in whole or in part, for a prize of comparable or greater value. All prizes are awarded “AS IS.”

Be The Match’s Rights To Use Submitted Videos and Entrants’s Name

All submitted videos remain the intellectual property of the Entrant, subject to the following: By submitting a video for consideration in the Contest, you irrevocably agree and actually grant Be The Match a perpetual, worldwide, irrevocable, unlimited, transferable, assignable, royalty-free right and license to reproduce, publish (on the website(s), in print, radio, television or elsewhere), display, modify, translate, adapt, rebroadcast, and otherwise use the video in whole or in part and as edited by Be The Match, in all media for educational, commercial and other uses (including but not limited to usage in advertising, publications or promotional materials), now known or in the future discovered, in Be The Match’s sole discretion, in any way, in any and all media, without limitation and without any compensation or prior review by Entrant or acknowledgment to you or any third party, whether or not the video is selected as a Winning video.

Acceptance of Terms

By participating in the Contest, the Entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Be The Match, which are final and binding in all matters related to the We Are The Cure – High School Video Contest. The award of a prize is contingent upon the Entrant complying with all conditions and fulfilling all requirements set forth herein. IF YOU DO NOT AGREE WITH THE TERMS AND CONDITIONS OF THESE OFFICIAL RULES PLEASE DO NOT PROVIDE A VIDEO AND DO NOT PARTICIPATE IN THE CONTEST.


No purchase, payment or donation of any kind is necessary to enter to win. The Contest is open to Entrants who are legal residents of the United States enrolled in the eligible list of high schools.

Eligible High Schools

Atlanta Public:
Benjamin E Mays High School
Booker T Washington High School
D M Therrell High School
Frederick Douglass High School
Maynard H Jackson High School
Carver High School
North Atlanta High School
South Atlanta High School

Fulton County:
Benjamin Banneker High School
Creekside High School
Langston Hughes High School
North Springs High School
Tri-Cities High School
Westlake High School

Clayton County:
Charles R Drew High School
Martha Ellen Stilwell School for the Performing Arts
Forest Park High School
Jonesboro High School
Lovejoy High School
Morrow High School
Mt. Zion High School
Mundy’s Mill High School
North Clayton High School
Riverdale High School

DeKalb County:
Arabia Mountain High School
Cedar Grove High School
Clarkston High School
Columbia High School
Druid Hills High School
Elizabeth Andrews High School
Lithonia High School
Miller Grove High School
M L King Jr. High School
Redan High School
Ronald E McNair High School
Southwest DeKalb High School
Stephenson High School
Stone Mountain High School
Towers High School
Tucker High School